Selling Tips


The consumer market is more fragmented than ever, and as a consequence, there is no one-size-fits-all approach. Determining the correct marketing process for your property is the key. The correct process in marketing your property for sale can be the difference between obtaining an average price versus a great price. But where to start?

Determine the 4 P’s:

Presentation– De-cluttering, cleaning and staging your home for sale are critical if you want to achieve top dollar. Presenting your home correctly assists in positioning your asset in the mind of buyers. The goal is to carve out a memorable experience. We have found correctly styling your home during the sales process can deliver superior outcomes.

Position– Typically if prospective purchasers are examining your home they will be interested in the area, however, we have found that it helps if you make a list of things you love about your street, neighbourhood and suburb. This information is invaluable when developing marketing material and in discussions with purchasers.

Pricing– The price at which your property first hits the market is crucial. Our experience tells us that your property will attract the most buyers within the first 2 to 4 weeks of promotion. Properties that are overpriced have very limited buyer interest and take longer to sell (often eventually selling at a lower price than properties priced right for the market). Do you research and understand where your property is priced?

Promotion– We will be able to put together a marketing strategy to give your property maximum exposure and help you achieve the best possible price. By utilising a variety of tried and tested promotional avenues, at your budget, we will be able to promote your property in its best light. Promotion ranges from signage to the web and social media. By utilising our services we will also promote your property to our highly exclusive client base developed over 55 years in the business.

Choose the method of sale

When it comes to selling your property, there are three popular methods to choose from:

• Private Treaty (Sale)

• Public Auction

• Tender

Each method of sale has its own advantages and disadvantages within a cycle and for each asset. In this regard, it is advisable to speak to us to match the optimal method of sale.

Sales Checklist

1. Appoint Wills Property as your sales agent.

2. Discuss the marketing process.

3. Get the property detailed thoroughly.

4. A few hundred dollars spent sprucing up the property will increase the saleability and more than likely increase the sale price.

5. A property stylist can improve the appeal of your property by enhancing its appearance. This helps in obtaining a higher sale price.

6. Obtain a building and pest inspection report. – This allows you to have necessary repair work done prior to sale. A 100% clear report can be used as a selling feature for buyers.

7. The Contract for Sale should be prepared by your solicitor or conveyancer with all the essential terms and conditions. In NSW the law requires that a contract be available for inspection prior to the property being offered for sale.

8. A certificate of compliance should be obtained from the Local Council if you have recently undertaken major building works.

9. It is advisable to have a survey of the land and buildings available if required when selling a property.

10. If there is a current lease, check the expiry date and termination requirements and advise your solicitor.

11. Make a note of all the inclusions. That is, everything that will be included in the purchase price and remaining at the property after completion. Standard items include light fittings, floor coverings, curtains and blinds. These can also be excluded if you prefer but it should be noted in the contract for sale.

One final word

The process, or indeed art, of selling your property is important to master. The financial benefits of mastery result in the most important ‘P’ Profit!

With a track record of achieving superior outcomes, Wills Property delivers results.

Contact us to assist you!